preattention

preattention
The noticing of something before attention is fully focused on it.

However, to develop a comprehensive model of how Web advertising works, it is recommended to examine different levels (ie, low, medium, and high) of preattention and focal attention.

See Also: preattentive

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  • preattentive — adjective Of or pertaining to preattention …   Wiktionary

  • preattentional — adjective Of or pertaining to preattention …   Wiktionary

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