marketing collateral

marketing collateral
printed materials to present business information, e.g. leaflets, folders, brochures, fliers, fact sheets, direct mail pieces.

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  • marketing collateral — UK US noun [U] (US ► MARKETING printed or electronic information used to help encourage people to buy a product, for example information sheets, websites, etc …   Financial and business terms

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  • collateral — security provided by a borrower to cover the possibility that the loan will not be repaid. Glossary of Business Terms (1) Property that a debtor has pledged, mortgaged, or assigned to a creditor. (2) Securities exchanges in a repo, reverse repo,… …   Financial and business terms

  • Collateral — Assets than can be repossessed if a borrower defaults. The New York Times Financial Glossary * * * collateral col‧lat‧e‧ral [kəˈlætrəl] noun [uncountable] FINANCE assets promised by a borrower to a lender if the borrower cannot repay a loan; =… …   Financial and business terms

  • collateral services — /kəˌlæt(ə)rəl ˌsɜ:vɪsɪz/ plural noun agencies which provide specialised services such as package design, production of advertising material, or marketing research …   Marketing dictionary in english

  • Blog marketing — is the term used to describe internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialog with customers …   Wikipedia

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