creative

creative
1. adjective /kɹiˈeɪt.ɪf/
a) Having the ability to create.
b) Original, expressive and imaginative.
2. noun /kɹiˈeɪt.ɪf/
a) A person directly involved in a creative marketing process.

He is a visionary creative.

b) Artistic material used in advertising, e.g. photographs, drawings, or video.

Have you finished the creative for next weeks email campaign?


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  • creative — 1670s, having the quality of creating, from CREATE (Cf. create) + IVE (Cf. ive). Of literature, imaginative, from 1816, first attested in Wordsworth. Creative writing is attested from 1907. Related: Creatively …   Etymology dictionary

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  • creative — [[t]krie͟ɪtɪv[/t]] ♦♦♦ 1) ADJ GRADED: usu ADJ n A creative person has the ability to invent and develop original ideas, especially in the arts. Like so many creative people he was never satisfied. ...her obvious creative talents. Derived words:… …   English dictionary

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