Commercials that make you want to run to the fridge for a soda or drive to the restaurant for a burger are examples of one type of experiential advertising.
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experiential advertising — /ekˌspɪərienʃəl ædvətaɪzɪŋ/ noun advertising which conveys to the customer the real sensation of using the product … Marketing dictionary in english
Clutter (advertising) — Advertising or marketing clutter refers to the large volume of advertising messages that the average consumer is exposed to on a daily basis. This phenomenon results from a marketplace that is overcrowded with products leading to huge competition … Wikipedia
virtual consumption — noun The artificial memories created by experiential advertising. When we see someone eat a hamburger in a commercial, we store that experience as having happened in reality when, in reality, it was a case of virtual consumption … Wiktionary
Outline of marketing — The following outline is provided as an overview of and topical guide to marketing: Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals or group s needs and… … Wikipedia
Topic outline of marketing — For a more comprehensive list, see the List of marketing topics. Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual s or group s needs and wants. These… … Wikipedia
List of marketing topics — This is a list of marketing topics. Marketing fundamentals * [ [Marketing] * Consumer * Business Marketing * Core * Customer ** Customer lifetime value (CLV) ** Customer relationship management (CRM) * Marketing mix * Marketing orientation, also… … Wikipedia
Louis Cheskin — was a scientific researcher, clinical psychologist, and important marketing innovator. Born in Ukraine on February 17, 1907, he was a one time Works Progress Administration (WPA) artistic supervisor.[1] He died of a heart attack at Stanford… … Wikipedia
Aero (chocolate) — An Aero split Aero is a milk chocolate bar filled with bubbles of air, made by Nestlé and primarily sold in the United Kingdom (where it originated), the Republic of Ireland, South Africa, Argentina, Australia, Middle East … Wikipedia
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Gala Coral Group — This article is about a UK betting, bingo and casino operator. For GALA Group, the online gaming group based in Japan, see Gala Inc. Gala Coral Group Type Private Industry Betting and Gaming Founded Coral (1926), Gala (1991) … Wikipedia
