When reviewing the research results, we were able to see the emotional structure of the ad was less dramatic than we had intended.
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Emotional contagion — is the tendency to catch and feel emotions that are similar to and influenced by those of others. One view developed by John Cacioppo of the underlying mechanism is that it represents a tendency to automatically mimic and synchronize facial… … Wikipedia
Emotional intelligence — (EI) is a skill or ability in the case of the trait EI model, a self perceived ability to identify, assess, and control the emotions of oneself, of others, and of groups. Various models and definitions have been proposed of which the ability and… … Wikipedia
emotional build — noun a) (Advertising) one of four archetypal dramatic structures of commercials characterized by a rising pattern of positive emotions. Coca Cola ads often feature the emotional build structure, filled with fun and no conflict, the viewer feels… … Wiktionary
emotional pivot — noun a) one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the… … Wiktionary
PAD emotional state model — The PAD emotional state model is a psychological model developed by Albert Mehrabian and James A. Russell to describe and measure emotional states. PAD uses three numerical dimensions to represent all emotions.[1][2] The PAD (Pleasure, Arousal,… … Wikipedia
Neuro Emotional Technique — (NET) is a psychotherapeutic/chiropractic system that combines a number of techniques and principles from traditional Chinese medicine, chiropractic and applied kinesiology [1] . It is an holistic approach to well being focusing on imbalances in… … Wikipedia
Neuro emotional technique — NET Neuro Emotional Technique (NET) is an innovative, mind body, stress reduction intervention that helps resolve dysfunctional psychophysiological states called neuro emotional complexes (NEC’s). NEC’s originate in past anxiety arousing events… … Wikipedia
Xiqu musical structure — Musical structure is the most fundamental aspect of music in Xiqu (sung drama/opera). There are two main styles of musical structure: the lianquti (‘joined song style’, also called qupai liantaoti, ‘fixed melody joined set style’); and the… … Encyclopedia of Contemporary Chinese Culture
Cognitive Emotional Pedagogy — (CEP) is a method of teaching and learning based on cognitive psychology and constructivist learning theory which claims that construction and retention of new concepts and skills is most effective if the learning content is associated with… … Wikipedia
dramatic structure — noun a) The sequence a 5 act play follows including exposition, rising action, climax or turning point, falling action, and denouement or catastrophe. credit Gustav Freytag 1863 The laptop ad that first showed an I.T. team with a problem and then … Wiktionary
