copy test

copy test
a) A method of that predicts in-market performance of an ad before it airs.

Thankfully, the company’s copy test included Flow of Emotion results that showed the ad’s tagline (slogan) made female consumers angry.

b) A research tool that evaluates the execution and promise of an ad by analyzing audience levels of attention, brand linkage, motivation, entertainment, communication, as well as breaking down the ad’s Flow of Attention and Flow of Emotion.

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