branding moment

branding moment
the point at which the emotional and logical sides of a consumer’s brain simultaneously engage while watching a commercial is believed to create a long-term perception of a brand, as seen when plotting Flow of Emotion research results against Flow of Attention results.

There will always be a few classic TV commercials that feature branding moments® that capture our hearts and minds and will be remembered forever, such as the little boy giving Mean Joe Green his Coke after the big game.


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