- category killer
-
A retailer that offers a wider selection of merchandise in a category than existing retailers, at lower prices, thereby gaining substantial share of the market and "killing" the existing retailers.
Wikipedia foundation.
category killer
Look at other dictionaries:
Category killer — is a term used in marketing and strategic management to describe a product, service, brand, or company that has such a distinct sustainable competitive advantage that competing firms find it almost impossible to operate profitably in that… … Wikipedia
category killer — cat‧e‧go‧ry kil‧ler [ˈkætgri ˌkɪlə ǁ gɔːri ˌkɪlər] noun [countable] MARKETING a very big specialized international chain store that causes local competitors to go out of business: • Category killers focus on one area of product, offering wider… … Financial and business terms
category killer — noun (commercial jargon) A large retailer with the power to force its competitors out of business • • • Main Entry: ↑category … Useful english dictionary
Category Killer — Large companies that put less efficient and highly specialized merchants out of business. Category killers can attain this status by being cheaper, easier, bigger, or more popular than the competition. One of the best examples of a category… … Investment dictionary
category killer — a cut price store in a shopping precinct Articles are sold at prices which deter competition, until there is no competition for those specific products, when the prices may rise: ... unenclosed developments, usually built in a U shape… … How not to say what you mean: A dictionary of euphemisms
category killer — category discounter An exceptionally aggressive off price retailer that offers branded merchandise in clearly defined product categories at heavily discounted prices. Their predatory pricing strategy and ability to decimate much of the… … Big dictionary of business and management
killer — /ˈkiller, ingl. ˈkɪlə(r)/ [vc. ingl., da to kill «uccidere»] s. m. inv. assassino prezzolato, sicario, omicida FRASEOLOGIA category killer (comm.) grande magazzino specializzato, con vastissimo assortimento e prezzi bassi □ killer application… … Sinonimi e Contrari. Terza edizione
Category:Computing terminology — From Technical terminology: Technical terminology is the specialized vocabulary of a field. These terms have specific definitions within the field, which is not necessarily the same as their meaning in common use. Jargon is similar, but more… … Wikipedia
All Killer, No Filler — For the Jerry Lee Lewis album of similar name, see All Killer, No Filler: The Anthology. All Killer No Filler Studio album by Sum 41 … Wikipedia
New Killer Star — Single by David Bowie from the album Reality B side … Wikipedia
