- greenwash
- 1. nounA false or misleading picture of environmental friendliness used to conceal or obscure damaging activities.2. verbTo disseminate such information.
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greenwash
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Greenwash — (a portmanteau of green and whitewash ) is a term used to describe the perception of consumers that they are being misled by a company regarding the environmental practices of the company or the environmental benefits of a product or service.… … Wikipedia
greenwash — Ⅰ. greenwash UK US /ˈɡriːnwɒʃ/ noun [U] ENVIRONMENT ► an attempt to make your business seem interested in protecting the natural environment, when it is not: »The ads are nothing but greenwash, a thin attempt to make the company seem eco… … Financial and business terms
Greenwash — Greenwashing oder Greenwash (englisch grün waschen in Anspielung auf grün als Symbol für Natur und Umweltschutz und Waschen im Sinne von Geldwäsche oder sich reinwaschen, bzw. als Analogiebildung zu whitewash, englisch für schönfärben) ist eine… … Deutsch Wikipedia
greenwash — v. To implement token environmentally friendly initiatives as a way of hiding or deflecting criticism about existing environmentally destructive practices. Also: green wash, green wash. greenwashing pp. greenwasher n. Example Citation: The public … New words
greenwash — tv. to launder money; to obliterate the illegal sources of money by moving it through a variety of financial institutions. (Underworld.) □ It was shown in court that the mayor had been involved in greenwashing some of the bribe money. □ The… … Dictionary of American slang and colloquial expressions
greenwash — noun misleading information disseminated by an organization so as to present an environmentally responsible public image. Derivatives greenwashing noun Origin from green, on the pattern of whitewash … English new terms dictionary
greenwash — UK [ˈɡriːnˌwɒʃ] / US [ˈɡrɪnˌwɑʃ] noun [uncountable] showing disapproval activities by a business or other organization that are intended to show that the organization is concerned about the environment … English dictionary
greenwash — /ˈgrinwɒʃ/ (say greenwosh) Colloquial –noun 1. deceptive corporate advertising designed to portray the company as caring for the environment when in fact little effort has been made to reduce energy waste or undertake other measures to reduce… …
greenwash — transitive verb or noun see greenwashing … Useful english dictionary
Greenwashing — Auch den Werbeabteilungen der Automobilindustrie wird des Öfteren vorgeworfen, sich gern „ein grünes Mäntelchen umzuhängen“. Greenwashing oder Greenwash (englisch; wörtlich ‚grünwaschen‘, übertragen: ‚sich ein grünes Mäntelchen umhängen‘) ist… … Deutsch Wikipedia
