- gimmickry
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a) gimmicks collectively, or several gimmicksb) the condition of using gimmicks
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gimmickry
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gimmickry — 1952, from GIMMICK (Cf. gimmick) + RY (Cf. ry) … Etymology dictionary
gimmickry — ☆ gimmickry [gim′ikər ēgim′ikrē ] n. Informal 1. gimmicks collectively 2. the use of gimmicks: Also gimmickery [gim′ikər ē] … English World dictionary
gimmickry — [[t]gɪ̱mɪkri[/t]] N UNCOUNT (disapproval) If you describe features or actions as gimmickry, you mean they are not necessary or useful, and their only purpose is to attract attention or publicity. Privatisation and gimmickry are not the answer to… … English dictionary
gimmickry — gimmick ► NOUN ▪ a trick or device intended to attract attention rather than fulfil a useful purpose. DERIVATIVES gimmickry noun gimmicky adjective. ORIGIN originally in sense «piece of magicians apparatus»: of unknown origin … English terms dictionary
gimmickry — noun (plural ries) Date: 1948 an array or profusion of gimmicks; also use of gimmicks … New Collegiate Dictionary
gimmickry — /gim ik ree/, n. 1. the use of gimmicks. 2. an abundance of gimmicks. Also, gimmickery /gim ik ree, ik euh ree/. [1950 55; GIMMICK + RY] * * * … Universalium
gimmickry — gim|mick|ry [ gımıkri ] noun uncount the use of gimmicks … Usage of the words and phrases in modern English
gimmickry — gim·mick·ry || gɪmɪkrɪ n. use of tricks in advertising; use of gimmicks … English contemporary dictionary
gimmickry — UK [ˈɡɪmɪkrɪ] / US noun [uncountable] the use of gimmicks … English dictionary
gimmickry — gim•mick•ry or gim•mick•ery [[t]ˈgɪm ɪk ri[/t]] n. 1) the use of gimmicks 2) an abundance of gimmicks • Etymology: 1950–55 … From formal English to slang
