hardline

hardline
1. noun
a) a retail product collection consisting primarily of hardware targeting the do-it-yourself customer

The Hardlines Digest is an Internet mailing list for members of the retail hardware and home center industry.

b) a retail product collection which includes many non-information goods, such as home appliances, housewares, sporting goods, in addition to the DIY hardware which is the focus of the first definition, above.

Comparable-store sales in hardlines declined in the mid single-digit range, with the strongest performance in sporting goods.

a) uncompromising; rigidly holding to a set of beliefs

Safety, product quality and performance are prerequisites for all hardline products such as toys, cosmetics, furniture, jewellery, DIY, etc.

b) belonging to a hardline (business noun sense); e.g. "hardline product"

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