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11BrandED. Tell Your Story, Build Relationships, and Empower Learning , Eric Sheninger
Praise for BrandED«Branding instead of being branded. Defining instead of being defined. Innovative educators must stand up for their ideas and actions instead of being judged and branded by… 1817.85 руб электронная книга12Open Leadership. How Social Technology Can Transform the Way You Lead , Charlene Li
An essential guide for leaders who want to use social media to be«open» while maintaining control «Be Open, Be Transparent, Be Authentic» are the current leadership mantras-but companies often… 1817.85 руб электронная книга13Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships , Paul Gillin
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with… 1817.85 руб электронная книга14Credit Risk Assessment. The New Lending System for Borrowers, Lenders, and Investors , Mingyuan Zhang
Clark and Mingyuan start with an insightful and comprehensive description of how market participants contributed to the current crisis in the residential mortgage markets and the root causes of the… 3248.72 руб электронная книга15The Next Leap in Productivity. What Top Managers Really Need to Know about Information Technology , Adam Kolawa
How much should top management really care about IT? That’s the question Adam Kolawa bluntly poses in this feisty and compelling book. “The Next Leap in Productivity” goes far beyond… 1947.93 руб электронная книга16The Interface Effect , Alexander Galloway R.
Interfaces are back, or perhaps they never left. The familiar Socratic conceit from the Phaedrus, of communication as the process of writing directly on the soul of the other, has returned to center… 5069.18 руб электронная книга17Solid State Physics. An Introduction , Philip Hofmann
A must-have textbook for any undergraduate studying solid state physics. This successful brief course in solid state physics is now in its second edition. The clear and concise introduction not only… 4632.99 руб электронная книга18Authentic Marketing. How to Capture Hearts and Minds Through the Power of Purpose , Larry Weber
Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s… 2185.33 руб электронная книга
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