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91The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage , Roland Smart
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a… 1625.99 руб электронная книга92Always a Winner. Finding Your Competitive Advantage in an Up and Down Economy , Peter Navarro
In much the same way that Good to Great uncovered hitherto hidden secrets of highly successful companies, Navarro’s Always a Winner uses extensive research to reveal the overriding importance of… 2273.13 руб электронная книга93Investment Theory and Risk Management , Steven Peterson
A unique perspective on applied investment theory and risk management from the Senior Risk Officer of a major pension fund Investment Theory and Risk Management is a practical guide to today's… 6178.75 руб электронная книга94Creating Value Through People. Discussions with Talent Leaders , LLC
Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making a Difference Through People provides practical… 2273.13 руб электронная книга95Active Alpha. A Portfolio Approach to Selecting and Managing Alternative Investments , Alan Dorsey H.
Praise for Active Alpha«Active alpha is the quest for every sophisticated investor. This book covers all of the key alpha sources currently mined by active managers, reduces the complexity of the… 7414.5 руб электронная книга96Your Gut is Still Not Smarter Than Your Head. How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits , Kevin Clancy
Praise for Your Gut Is Still Not Smarter Than Your Head«Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is… 1947.93 руб электронная книга97None of Us is As Good As All of Us. How McDonald's Prospers by Embracing Inclusion and Diversity , Patricia Harris Sowell
An inside account of how McDonald's turns diversity into success Everyone knows McDonald's, one of the most recognizable brand names in the world. But few know the extent to which McDonald's… 1951.19 руб электронная книга98The Handbook of Pairs Trading. Strategies Using Equities, Options, and Futures , Douglas Ehrman S.
Learn both the theory and practice of pairs trading, why it is consistently profitable, and how you can apply the strategies in your own trading with this valuable guide. Author Douglas Ehrman covers… 8585.21 руб электронная книга99The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders , Philip Kotler
Praise for The Shift«More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are… 2727.76 руб электронная книга100Uniting the Virtual Workforce. Transforming Leadership and Innovation in the Globally Integrated Enterprise , Karen Lojeski Sobel
Praise for Uniting the Virtual Workforce«Uniting the Virtual Workforce offers much-needed guidance on how to navigate the largely unmapped territory of virtual work environments in the global… 2337.52 руб электронная книга