vertical market

vertical market
A market made up of similar businesses and customers with particular specialized needs.

The market for point-of-sale terminals is a vertical market.


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  • vertical marketing — /vɜtɪkəl ˈmakətɪŋ/ (say vertikuhl mahkuhting) noun marketing which is directed towards a vertical market …  

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  • vertical — ver‧ti‧cal [ˈvɜːtɪkl ǁ ˈvɜːr ] adjective 1. HUMAN RESOURCES a vertical organization, system etc is one in which decisions and rules are passed on to employees through several different levels of management: • Our team has abandoned the vertical… …   Financial and business terms

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