target market

target market
A group of people whose needs and preferences match the product range of a company and to whom those products are marketed
See Also: target marketing

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  • target market — ➔ market1 * * * target market UK US noun [C, usually singular] MARKETING ► the group of people that a company wants to sell its products or services to: the target market for sth »The key target market for this newspaper is middle aged… …   Financial and business terms

  • target market — target markets N COUNT A target market is a market in which a company is trying to sell its products or services. [BUSINESS] We decided that we needed to change our target market from the over 45s to the 35 45s …   English dictionary

  • Target market — A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise.[1] A well defined target market is the first element to a marketing strategy. The target market and the marketing… …   Wikipedia

  • Target Market — The consumers a company wants to sell its products and services to, and to whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the …   Investment dictionary

  • Target market —    In the United States, designers and retailers create merchandise to appeal to the lifestyle of specific age groups, such as the G.I. Generation (born 1900 1924), Silent Generation (born 1925 1942), Baby Boomers (born 1943 1960), Generation X… …   Historical Dictionary of the Fashion Industry

  • target market — / tɑ:gɪt ˌmɑ:kɪt/ noun the market in which a company is planning to sell its goods …   Marketing dictionary in english

  • target market — / tɑ:gɪt ˌmɑ:kɪt/ noun the market in which a company is planning to sell its goods …   Dictionary of banking and finance

  • Target Market —   A specific group of people or geographical area that has been identified as the primary buyers of a product or service …   Energy terms

  • This Is Not the Target Market — Infobox Album Name = This Is Not the Target Market Type = studio Artist = Steriogram Released = Feb 12, 2007 Recorded = Genre = Punk rock Length = 26:20 Label = Toshiba EMI Producer = Steriogram Reviews = Last album = Schmack! (2004) This album …   Wikipedia

  • target marketing — target market UK US noun [C, usually singular] MARKETING ► the group of people that a company wants to sell its products or services to: the target market for sth »The key target market for this newspaper is middle aged professionals.… …   Financial and business terms

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