massify

verb

a) To become, or cause to become, oriented toward mass production, mass consumption, and high throughput rather than individuality.

Under deviant vocabulary we include “verbing” of nouns (He tricycled away), and perhaps “massifying” of count nouns and “countifying” of mass nouns. (Note that the preceding sentence itself contains instances of deviant vocabulary in scare quotes.) “Massifying” and “countifying” are illustrated respectively by A year ago they started digging the hole for his house; A year later, theres still more hole than house; and How many orange juice <! not "orange juices" will that give us?.

b) To use as a mass noun.